Friday, February 12, 2010

3 Reasons you should promote your business on Public Holidays

Thank you so much to Damaria Senne, a Johannesburg based writer, for this guest post.

3 Reasons You Should Promote Your Business On Public Holidays

Valentine’s Day is almost here and as you know, many vendors are offering specials and discounts to entice their customers to buy something. As a transcriptionist /and VA, what are you offering your clients/potential clients to encourage them to do business with you? What message are you communicating to your clients about your ability and willingness to meet their needs??

As those of you who are members of the Yahoo discussion forum are aware, I have been writing articles about love, romance and Valentine’s Day for the past couple of days and will continue to do so until Sunday 14th February. And you may have assumed that it makes sense for me to make a big deal about the holiday because I write about love and sex and relationships for the OneLove Regional Campaign ( On the other hand, what does a VA and/transcriptionist have to do with Valentine’s Day, or Easter Weekend or Diwali?
Quite a bit, actually.

1. Each holiday has significance to a certain group of people and those people are your potential clients.

Which means that vendors who serve them for that holiday may become exceptionally busy. For example, during the Easter weekend, many church groups have intensive conferences, workshops, excursions and programmes. Are you targeting churches in your area right now to find out what they may need come Easter? if they’re going to have a conference, who’s developing their weekend programme brochure?

Many families with children also going on school holidays. Some of these parents may be business owners. Are you talking to them about providing tailor-made VA services so work in their business can continue to get done in their absence?

How are you going to clients that sell Easter-related products and services to be more efficient?

2. Holidays are a good excuse to promote your products and services anew.
Sure, you can have your own angle to promote your services, but why not pick up the low-hanging fruit too and use the opportunities public holidays provide?

3. You are indirectly reminding your clients to get on with their own promotions.
As I previously mentioned, Valentine’s Day is almost here, so most people have already planned and implemented whatever promotion plans they had. But there are many other holidays coming up, and if you plan early, you’ll remind your clients to also get the first worm. Which may very well make you a rock star VA/ transcriptionist in their eyes.

So what are you waiting for? Start planning for the next holiday!

Author bio

Damaria Senne is a writer based in Johannesburg. For the past year, she has been helping her clients create web site and build online communities, which include Kwanda ( ) and the OneLove Regional Campaign ( ). Learn more about her and her projects at


  1. Thanks for this great advice Damaria.

    Of course you are correct and you can see good examples of this very thing happening in all the large shopping malls - no sooner have the Christmas decorations come down when the Back-to-School and Valentine specials go up.

    We should always be thinking about ways to promote our services and companies.

  2. Hi Damaria very good article. I always try to update my website and blog on a Friday to get out google alerts for it during the weekend as there is usually much more traffic online at weekends to see the alerts, same as public holidays. I do a big marketing thing in November to get awareness that my dooors are open during December and January as they are great months for work and getting new clients. regards Ali AMF Typing Services

  3. Good point, Damaria. When I worked in BTL advertising, our suppliers knew how to maxmise on special occasions. Weeks before V-day we all had their samples and special offers on our desks.

  4. Thank you for posting such a useful, impressive and a wicked article./Wow.. looking good!

  5. Excellent read. I like your style...have a good one!/Nice blog! Keep it up!


  6. What an exciting experience!/Hilarious! Delightful! True!/wonderful stuff! thank you!
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