3 Reasons you should promote your business on Public Holidays

Thank you so much to Damaria Senne, a Johannesburg based writer, for this guest post.

3 Reasons You Should Promote Your Business On Public Holidays

Valentine’s Day is almost here and as you know, many vendors are offering specials and discounts to entice their customers to buy something. As a transcriptionist /and VA, what are you offering your clients/potential clients to encourage them to do business with you? What message are you communicating to your clients about your ability and willingness to meet their needs??

As those of you who are members of the Yahoo discussion forum are aware, I have been writing articles about love, romance and Valentine’s Day for the past couple of days and will continue to do so until Sunday 14th February. And you may have assumed that it makes sense for me to make a big deal about the holiday because I write about love and sex and relationships for the OneLove Regional Campaign (www.onelovesouthernafrica.org). On the other hand, what does a VA and/transcriptionist have to do with Valentine’s Day, or Easter Weekend or Diwali?
Quite a bit, actually.

1. Each holiday has significance to a certain group of people and those people are your potential clients.

Which means that vendors who serve them for that holiday may become exceptionally busy. For example, during the Easter weekend, many church groups have intensive conferences, workshops, excursions and programmes. Are you targeting churches in your area right now to find out what they may need come Easter? if they’re going to have a conference, who’s developing their weekend programme brochure?

Many families with children also going on school holidays. Some of these parents may be business owners. Are you talking to them about providing tailor-made VA services so work in their business can continue to get done in their absence?

How are you going to clients that sell Easter-related products and services to be more efficient?

2. Holidays are a good excuse to promote your products and services anew.
Sure, you can have your own angle to promote your services, but why not pick up the low-hanging fruit too and use the opportunities public holidays provide?

3. You are indirectly reminding your clients to get on with their own promotions.
As I previously mentioned, Valentine’s Day is almost here, so most people have already planned and implemented whatever promotion plans they had. But there are many other holidays coming up, and if you plan early, you’ll remind your clients to also get the first worm. Which may very well make you a rock star VA/ transcriptionist in their eyes.

So what are you waiting for? Start planning for the next holiday!

Author bio

Damaria Senne is a writer based in Johannesburg. For the past year, she has been helping her clients create web site and build online communities, which include Kwanda (http://kwanda.ning.com ) and the OneLove Regional Campaign (www.onelovesouthernafrica.org ). Learn more about her and her projects at http://damariasenne.blogspot.com

Who Are Your Current Blog And Web Site Readers?

One of the challenges of marketing your business online is that it’s easier to attract the attention of your colleagues than it is to attract potential clients.

Many times, I see blogs of virtual assistants whose commenters are their friends and … wait.. let me think about it.... ah.. other virtual assistants. And it’s great that these professionals support each other.

Up to a point.

The problem is that these people are not necessarily the target audience that will BUY your services.

Unless the VA is so successful that she has overflow work that she can pass along, she can only offer moral support (which is no small thing). But traffic from these kind of visits does not largely translate into work that brings in money.

So here are a few questions I would like to ask you:

1. What is the objective of your web site or blog? Is it:

a) A way for you to hang out with other professionals to combat the loneliness of working from home?
b) A tool to market your services and products?

2. What is the content of your web site or blog about? Is it about:

a) How to be an effective VA?
b) The challenges of being a work at home mother?
c) How business can best utilise the services of a VA, the challenges that one faces when making the decision to hire a VA, the process and how to make sure that the relationship is managed effectively??

3. Where do you promote your web site and blog? Is it:

a) VA forums and other places where VAs come together
b) Business sites in general, and specialist sites such as forums for doctors, lawyers, researchers, event managers , HR managers, small business owners and other professionals who hire VAs.

4. Do you get comments on your blogs? If so, who comments?

a) My friends and colleagues who support me
b) My current clients, potential clients, colleagues ( and some friends and family)
c) No one really. Sometimes I feel like I’m talking to myself.

There is no mystery to this short quiz. If your blog is mostly an online journal where you hang out with friends and family ( and my writing blog Storypot is exactly that), then it makes sense for your audience and commenters to be mostly friends and family, with a sprinkling of colleagues.

But if your blog or web site is a business marketing tool, then it would be really disturbing answers for the quiz is not 1a), 2c), 3b) and 4b)

Author Biography

Damaria Senne is a writer based in Johannesburg. Client sites/blogs she maintains include one for the OneLove Regional Campaign (www.onelovesouthernafrica.org) and the Joburg Centre for Software Engineering.